Under the premise that traveling is good and that every Brazilian deserves to know new places, SBTUR is a travel club that helps people save money for travel. With 21 thousand customers from all over Brazil, it works as a subscription which the customer chooses the package that fits best in their reality and pays monthly.
Overview
Outdated design: Going back to 2014 I was hired to be their UX Designer. My first impression was that every single part of the company digital image was designed 10 years before and had not been updated since then. After speaking to stakeholders we decided to create a plan to update it. This involved research with clients, A/B Tests, screen recordings and heatmaps.
Communicating the product: At the time product was being sold over the phone, no online deals. The company had a sales team, and they would make calls to explain the product. Since they decided they wanted to start selling for web customers we needed a plan sell it in the simplest way possible. We needed to connect the users to the real problem and find the best solution on our product.
The problems our user had regarding the product:
Can't save money to travel
Have no time to travel
Don't know where to go
Solutions for problems:
We help you save money. You make a 12 months subscription and have credit to use from the first month. (basically we give travel credit for clients)
You can travel when you want. You have credit and our hotels are cheaper. You can use your credit for and how you wish.
We provide tools and agents in order to help you find the best travel for you and your family.
We updated our interfaces and communication so users would connect our solutions. Finally this is a list of interfaces I managed to touch and make more usable as well as beautiful over the 3 years of work:
Website
Visual elements (graphs, icons, pictures)
Referral marketing program landing page
Landing pages for lead acquisition
Client logged area
Email marketing templates
Here is some sample images of what we designed along the process of evolving the brand, interfaces and communication:
How it started: Alex, the owner of Nohara Sushi called me and said: Mauricio, can you make a website to drive more clients to my restaurant?
Research:I did some research on Sushi and other restaurands in Spain to understand how they approach this problems. While most of the websites were purely institutional, a few had a partner called El Tenedor. This works as a automated system for booking tables in advance as well as showcasing the resurant in searchs for Sushi Restaurant around the web.
Solution: I suggested Alex that we tried a partnership with El Tenedor, and we designed the website putting that system. The site follows simple principles, we added the information about the menu, place and map with their branding.
Results: Alex called me to say that a lot of clients are coming through the website and specially through the El Tenedor widget/partner.
